PGDay UK2025

Ever tried explaining PostgreSQL to someone outside of tech, only to be met with blank stares? Whether you're talking to a business leader or your actual grandpa, translating complex database concepts into everyday language is a crucial skill. In this talk, we’ll break down PostgreSQL using real-world metaphors, think libraries, filing cabinets, and grandma’s recipe book, to explain tables, queries, and indexes without a hint of jargon. But we won’t stop at metaphors. You’ll walk away with three simple frameworks, a repeatable blueprint, for explaining PostgreSQL to non-technical audiences. We’ll also explore how to position PostgreSQL in a business context, helping executives and clients understand why it’s a game-changer for scalability, cost savings, and data-driven decision-making. By the end of the session, you’ll have the tools to bridge the gap between PostgreSQL and decision-makers, and maybe even impress your grandpa at the next family dinner.